17 October 2005

Inkjet printing still far from matching 

Inkjet printing still far from matching online photo printing, despite 30% drop in price

The cost of photo printing on computer printers has dropped up to 30 percent in the last few months thanks to a savage price war, reports the New York Times. The cost is still close to £0.30 / 50cents per print according to product reviewers at Consumer Reports. In the meantime, the price of printing a 4 by 6 inch snapshot at an online photo lab, like FotoInsight is as low as 12pence (FotoInsight.ie 18cents). “At those prices, why bother printing at home?” asks the online publication Slashdot.org in a recent article and continues: “Consumers seem to be saying just that.” For the 12 months ended in July, home printing accounted for just 48 percent of the 7.7 billion digital prints made, down sharply from 64 percent in the previous 12 months, according to the Photo Marketing Association International, a trade group for retailers and camera makers. The overall growth of digital photo printing is up about 68 percent from the year-earlier period - and online digital photo processors clearly have the advantage, which some photo processing services like FotoInsight.co.uk of Cambridge, UK intend to expand their advantage, extending the product range to photo albums, four different styles of photo calendars, a photo book, photo shirts, five different photo mugs, jigsaw puzzles in two sizes and many more photo gift ideas for businesses and families.

Information about FotoInsight.com
FotoInsight Limited runs a custom made and easy to use print processing service. Customers benefit from patented development processes and the experience of Europe’s largest independent photo lab with an installed capacity of 18 million prints per day. Photos ordered through www.fotoinsight.com are developed in one of 20 strategically located, state of the art photo labs, employing 4000 staff, with an output of over 3 billion prints per year.

Contact information
FotoInsight Ltd. Klaas Brumann, Managing Director
Cambridge, CB4 1ZP, UK
Skype fotoinside
Tel. +44 8700 114911 Fax. +44 8715 601675
United Kingdom Ireland

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