26 August 2005

Buyertools’ virtual hand snipes eBay auctions at the last minute 

Hamburg, Cambridge, New York. -- Adam Smith wrote Wealth of Nations in 1776 creating the invisible hand concept. Today, “eBay”© comes closest to Smith’s theories in meeting the wishes of sellers with the wants of consumers. “eBay UK” has over 10 million users, in some cities like Cambridge and Norwich over 40% of the population are registered. “ebay” is the market place for everything and all of us. Now a specialist software developer has released a helping virtual hand for bidders, described as a sniper tool. You can set the application called Buyertools Reminder v1.5, to automatically place your bid a few minutes before the hammer falls. The software even dials into the internet to place your last minute bit for you, reducing other people’s chances to outbid you, and increasing your chance to land a bargain.

The application comes with a long list of features. It supports multiple auction bids and most international eBay sites, secure SSL login and it allows you to set a sound, pop-up- or SMS-message to remind you when an auction is about to end or any other event you want to be reminded of.

Buyertools Reminder 1.5 is independently certified (Softpedia) to be free of Adware or Spyware, so no personal or statistical data is being sent from the user’s computer to either the vendor or third parties. And unlike other sniper software Buyertools Reminder is absolutely FREE. Yes, you simply download it from http://www.buyertools.com to start sniping eBay auctions.

Publishing permission granted; 258 words. Copy or link appreciated.
Comprehensive press release, 442 words here: Buyertools Press Releases

For a cover mount version for distribution with your publication or for download from your website please contact Klaas Brumann at International IT Marketing Ltd. below.

About buyertools.com / metaspinner media:
Buyertools Limited is the specialist developer of online auction, shopping and price comparison applications. “Our tools create transparency in an increasingly complex market place”, says Managing Director Christoph Berndt, and adds: “We offer the bidder the tools and information necessary for a head start in any eBay auction.”

Christoph Berndt, Managing Director
Buyertools Ltd
Cambridge, UK
Tel. +44 20 71930815
Fax +44 8715 607524
E-mail: cb (at) metaspinner (dot) com

Press contact:
International IT Marketing Limited
London, U.K.
Email: kb (at) iitm (dot) info
Tel. USA +1 (202) 4703242
Tel. UK +44 (0) 8700 114911
Fax UK +44 (0) 8715 610675

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US giant knocks Cambridge Photo firm off ‘inside’ track

US giant Intel Corp has forced Cambridge online photo service FotoInside Ltd to change its name to avoid a potentially crippling trademark dispute. Intel Europe’s representative, the law firm “Howrey Simon Arnold & White” states in a letter to “FotoInside Ltd” the word “INSIDE” format is ungrammatical and was coined by our client in 1991 when it began using the INTEL INSIDE mark” and requests from FotoInside to change its name.

Would you mind to pay a brief visit to http://fotoinsight.co.uk (please note that the “inside” has recently been replaced by “insight” and to http://www.intel.com

As effected by this dispute, my question is: Would you associate the name “FotoInside” with “Intel inside”?

While there is no doubt that Intel has protected the word combination “Intel inside” for a whole range of product categories (it added Photography recently), this, according to my interpretation does not mean that the word “inside” should be banned from all other trademarks. Does anybody in this network have a deeper understanding of the use of common words and their protection in trademarks? What do you think?

Some background:

The Register: “Your insides belong to us, Intel tells FotoInside”

Computeractive:  “Inside job for Intel”

The Inquirer: “Intel legal muscle forces photo firm name change”

Red Herring: “Soft on the Inside”

Wiltshire Times: “INTEL has flexed its legal muscle”

techdirt: “Intel's Itchy Legal Trigger Finger... Inside?”

ZDNET: “Intel mahnt Fotoinside ab”

For (now) FotoInsight Ltd it has been difficult to assess the potential legal implications of Intel’s claim across the 21 jurisdictions we are supplying to. Therefore we preferred to change our name to FotoInsight Limited. Should we have fought it out?

Klaas Brumann

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