24 May 2007

FotoInsight entices to the photo book experience printing a free booklet for first time users 

Printing photo books from own pictures is arguably the fastest growing product in the photo processing industry. In view of the popularity of photo books in the USA and Europe it is surprising that they still live a niche existence in Britain. One of the self proclaimed European leaders in personal photo book printing, the Cambridge company FotoInsight Limited is offering a £5.99 photo booklet print for free to showcase its quality as a trial offer to new customers of the photobook service at FotoInsight (through an £8 voucher the remaining cost including delivery is £1.79).

In the year 2006 over 3 Million individual photo books and photo calendars have been printed by photo labs and printers world wide. Andrew White, Internet Sales Manager at FotoInsight production partner, explains: “We are a little bit behind Germany and France, where photobooks are huge. You only have to show somebody one, though and they immediately want to know how to do it. Therefore this trial will be UK exclusive.” FotoInsight hopes to provide the opportunity to trial its photo book editing software and experience the complete liberty in the positioning and layering of images, transparent texts, and choice of fonts offered by the "cewe photo book printing" software.

A trial with a free printed photo booklet

Managing Director Klaas Brumann explains why FotoInsight is giving away a free photo booklet print: “We detected that one of the greatest barriers to ordering a photo book is that people expect it to be complicated. A common statement in a photo book test is how surprisingly easy it actually is. With the £8 voucher we want to give everyone the opportunity to test the software and printing quality.” In comparison, a photo book is cheaper than photo prints. Conveniently, it is the time of the year, where such a trial print may serve as a very personal Father’s Day photo gift.

In time for Father’s Day

Photo gifts for Father’s Day are left late and less is being spent than on Mother’s Day. With Father’s spending a growing amount of time with their children this may change. To express appreciation for all Dad has to offer it is good to ask him what he was like growing up and what made him who he is today; asking him about his work — his expertise can be unexpectedly valuable; joining Dad in pursuit of his interests and hobbies. The FotoInsight Managing Director and father of two, Klaas Brumann states: “If photographs of great father-child-events like a ball game, building a tool shed, or an adventure holiday are available, those moments are worth to be immortalised in a printed photo album or booklet. And we are proud to printed photo booklets this within reach of ever digital camera user.”


After applying online through a pop-up window £8 voucher will. A FotoInsight photo booklet contains 26 pages (plus editable cover), each 14 cm wide and 13 cm high (5"x5.5") worth £5.99. P&p is £3.80, the final cost of a 26 page booklet to the consumer after applying the voucher is £1.79. The voucher is time limited has no alternative cash value. The software to edit "cewe photo books" is now available as a free download from http://fotoinsight.co.uk/cewe-photo-books.html.

Contact information
FotoInsight Ltd.
9 Moore Close, Cambridge, CB4 1ZP, UK
Skype fotoinside
Tel. +44 8700 114911
Email pr (at) fotoinsight.co.uk

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