25 April 2006

FotoInsight is Preparing FIFA Photo Book for Germany 

FotoInsight of Cambridge assured the FIFA photo book product in the world cup host country
Cambridge, UK. 26 April 2006. – This summer will see millions of people worldwide re-arrange their daily routines and work life to squeeze in as much footie as possible! In time for the football world cup Cambridge based FotoInsight is going to launch through its German service an innovative range of CEWE photo books with a FIFA license displaying up to 312 images through its online photo print service. From Cambridge Managing Director Klaas Brumann comments: “Pictures of matches, holidays and parties are fading away in shoeboxes and increasingly on hard drives of aging computers. FotoInsight’s mission is to prevent photographic memories from fading. A printed album, like the upcoming FIFA photobooks, helps to preserve all the memories of a great world cup in order, crisp colours and accessible.

The simplest method of getting a photo album with digital images is printing it. Since late 2005 FotoInsight offers digital camera users a personal photo book from their digital photographs. The personal photo book can be laid with FotoInsight's photo book software in the comfort of the own home.

Volume of photos taken more than tripled

While consumers took an average of 150 photos per year when using analogue cameras, digital camera users are releasing the shutter more than three times as often as the conventional amateur photographer, taking about 470 photos on average. According to FotoInsight, most digital photographers view and select their photos on a home computer. All those digital photos languishing on hard drives could finally see the light of day with the time-saving innovation. The digital photo service FotoInsight states to deliver to 21 European countries within one week of ordering online. Getting luxurious, hardbound, coffee-table style photo books is easy and set to become the latest must-have innovation in photo albums. Once the user has arrived at FotoInsight’s website and has clicked on the photo book icon displayed along side attractive photo calendars, a window appears in the familiar file tree style with text and animated illustrations explaining the upload. The user selects pictures selected through drag and drop directly from the computer. The order of the pictures can be changed after the upload through a range of interactive photo book editing tools. The cost of £19.99 / €27.99 per printed photo book (plus p&p) also includes the option to use online storage for photo sharing in FotoInsight’s online photo album facility one month free.

FotoInsight– Official FIFA World Cup 2006™ photo book for Germany

The Football World Cup will be taking place in Germany as of 7 June 2006. Many friends of the action around the ball will be attending live events to support their national team, join others to watch footie in pubs or at private parties and digital cameras as well as mobile phones will to help to preserve the joy. FotoInsight has assured official, FIFA licensed content to give its customers the chance to stores snapshots in a professional World Cup photo book. Dr. Michael Fries, in charge of the “My CeWe FIFA WM Photo book” at FotoInsight’s production partner comments: “Consumers can not only use their personal snapshots to design their own photo book, football fans will also find professional photos and editorial contributions from more than 100 different theme sections once the site goes live”. Teams, match reports, sketches, the history of the World Cup, information on the venues, etc will be laid out on double pages with emotional photos and detailed reports in a Word Cup design. The World Cup photo book is available in five different versions, starting at €9.95. FotoInsight’s Managing Director Klaas Brumann states “As a company in Cambridge hi-tech cluster we are particularly proud to combine our internet skills with the FIFA content to provide a winning product for the world cup host country” with FotoInsight head of communication, Catalina Martinez adding: “German football fans get the FIFA Photo book, but we are going to score the goals!”

Extension of the product range – hardcover and softcover

The photo book can also be ordered either with a hard cover or with a soft cover, including personal themes for the cover. The photo book is produced with a digital printing process and comes superbly bound. "In 2006, we expect that photo books will account for 35% of FotoInsight’s revenue" states FotoInsight Ltd Managing Director Klaas Brumann and continues: “Photographic memories must never fade. Our technology is smarter, providing long lasting photo book printing in superior quality.”

Contact information
FotoInsight Ltd.
9 Moore Close, Cambridge, CB4 1ZP, UK
Skype fotoinside
Email: pr (at) fotoinsight.uk
Tel. +44 8700 114911

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